Book: Great by Choice (Jim Collins, Morten T Hansen)

Kantor Toma yang dulu suka bagi2in buku2 bagus (import dan bestsellers) tiap natal.. dan si Toma ga gitu suka baca. Beberapa ada yang aku bacain.. walopun gak detail.. , salah satunya Great by Choice ini (kayanya natal 2 taun yang lalu deh).

Beberapa hari yang lalu ketemu notes soal buku ini, dan supaya gak ilang mending ditulis disini aja deh..

Buku Great by Choice ini adalah hasil research dari companies (The 10Xers) yang berhasil kasih return 10x lebih ke stakeholders. Bagaimana companies ini bisa survive through chaos, uncertainty. Kalo yang aku tangkap sih dia menekankan disiplin dan preparation, bukan luck atau circumstances.

Berikut quote2nya:

• You don't wait until you're in an unexpected storm to discover that you neeed more strength and endurance. Prepare!
• Different behaviour not different circumstances
• Four behaviour:
• Fanatic Self Discipline - having the inner will to do whatever it takes to create a great outcome
• Empirical Creativity - observation, experiment, evidence
• Productive Paranoid -  consider all possibility. Even the greatest enterprenurial successes can be passed by looking for the black cloud in the silver lining 
• Level 5 ambition - for the cause not for themselves
• 20 mile march: the ambition to achieve and the self-control to holdback (jadi menurut dia jalan 20 mile aja tapi konsisten, abis gitu stop, jangan terlalu panjang juga)
• consistent
• never blame circumstances/environment
• Innovation doesn't always count 
• only 9% of pioneers end up as the final winners
• 64% of pioneers failed outright
• once meet threshold being more innovative doesn't seem to matter very much
• what matter is creativity + discipline
• deliver not innovate
• Fire bullet than cannonball (dalam launch produk baru jangan langsung yang heboh, tapi coba dulu pake bullet baru kalo udah yakin pake cannonball)

Udah segitu aja sih notesnya hehehe.. bukunya bagus, keliatan banget kalo penulisnya ini pinterrr.. researchnya mendalam dan bikin kita berasa wow gitu... Dia ada buku2 yang lain yang best-seller jg.. cuman aku makin kesini lebih tertarik sama buku parenting..

Semoga berguna buat Faith and Daniel..